Underwriting

Who We Are:

First Nations Experience is America’s only Native American and World Indigenous themed television network. Five years old, FNX is a non-profit education and entertainment brand serving Native Americans and consumers of Native culture. Our mission is to provide the public with programming of the highest quality, using media to educate, inspire, entertain, and express the diversity of American Indian and other World Indigenous cultures, and their contributions to society.

FNX is distributed by PBS to 21 station affiliates in 16 states across the country, reaching a potential audience of 46 million Americans. FNX is owned by KVCR, the PBS station serving the Inland Empire & Palm Springs area communities of Southern California. KVCR/FNX are owned by the San Bernardino Community College District.

About FNX Underwriting:

FNX receives operating and programming funding from donors including individuals, foundations, tribes, and underwriters. These local, regional, national, and international enterprises (for-profit and non-profit) are committed to bringing informative and entertaining programming of Native American and World Indigenous cultures to our audience.

Underwriting is the name the FCC has given to announcements acknowledging support for public media from the business community. Underwriting is the most effective way to create an on-air presence and enables your organization to reach FNX viewers.

Your 15- or 30-second message airs on FNX and all its full-time simulcasts, including broadcast and digital cable. It may include information about products or services and may include a web address, street address or phone number. Narrowed times of day and even specific programs may be requested.

Pricing for Underwriting:

Family and Kids Prime Time $500 Per Spot
Regular Prime Time $1500 per spot

Locations:

FNX connects with 46 million viewers throughout the country, with a high density iwthin Southern California (Los Angeles, Inland Empire, San Diego), New York, Chicago, Phoenix, Anchorage, and Tulsa.

Age and Gender:

FNX’s audience spans the generations and is evenly targeted by both males and females.

Broadcast Underwriting Guidelines:

Clear guidelines make for a good message. A combination of Federal Communications Commission (FCC) and First Nations Experience (FNX) guidelines ensure that the message brought forth is clear, concise and sophisticated. FCC underwriting guidelines dictate that all public broadcasting stations must refrain from using underwriting language which contains:

  • Calls to Action (words such as “call”, “stop by”, or phrases prompting ac
    tion)
  • References to price (i.e., actual price, “free”, “on sale”, etc.)
  • Superlatives (i.e., “best”, “greatest”, “most reliable”, etc.) or other qualitative
    descriptors
  • Inducements to buy, rent, sell, or lease
  • Comparative language (i.e., award-winning, board-certified, etc.)

The “intent” of underwriting is to publicly acknowledge our underwriters and provide a brief description of location, services, notable business anniversary or relocation information, slogans used as a standard, traditional portion of the business’s marketing mix and which do not violate FCC and FNX regulations, as well as telephone numbers and web site information. Underwriting credits must fit in a 15- or 30-second time frame. NOTE: A maximum of two underwriter credits are scheduled in most available program breaks. Each credit spot is sold separately.

FNX Underwriting Guidelines:

Web site information may be included. As an added value, we will also provide a direct link from our Current Underwriters list to the web pages of our underwriters. Other than accepted slogans, words such as “you,” “your,” “our,” and “we” are not permitted. It suggests a personal statement on the part of FNX and is therefore not acceptable.

FNX will comply, without exception, with all FCC underwriting guidelines; non-compliance subjects the station and staff representative to severe penalties.

Underwriting Contact

Ralph Cooper

rcooper@sbccd.cc.ca.us